Nutricia has almost 120 years of its existence through a whole evolution of mergers and company take-overs. However, the mission remained the same: Contribute to good health of infants and toddlers through science, innovation and production of combining quality food.
In 1896, Dutch entrepreneur Martinus van der Hagen, started with the production of a replacement product for breast milk, what we today known as Nutrilon, in a dairy in Zoetermeer. The recipe was from a German scientist, the Professor Alexander Backhaus. He had managed to make bacteria-free "baby milk" in the laboratory. An unprecedented breakthrough at a time when more than 20% of infants in the Netherlands in the absence of milk remaining in the first year of life, died of nutritional disorders. The company name was in 1901 Nutricia, from the Latin word “Nutrire” which means feed.
Nutricia introduced in the course of time new products which have become well known in Holland, for example Olvarit vegetable meals, Nutrix breakfast porridge and Bambix baby biscuits.
Besides Zoetermeer Nutricia build 2 additional factories in Cuijk and Bornem, both located in The Netherlands. After a number of foreign acquisitions the formal company name changed to Numico in 1998. Numico is an abbreviation for Nutrilon, Milupa and Cow & Gate, all three brands market leaders in infant food in The Netherlands, Germany and UK. Nowadays Nutrilon is still by far the largest in the Netherlands in its industry with a market share of 60%.
In 2007, the French Danone Group acquired Nutricia. In 2013 Danone gave Danone Nutricia Early Life Nutrition a focus on the first 1000 days of a child’s life. With strong brands like Nutricia, Olvarit, Bambix, Nutrilon, Activia, Danio, Danoontje and Evian; Danone is one of the world's leading companies in the food industry, with operations in more than 150 countries.
Nutricia Early Life Nutrition sets high quality standards for its products. They work for the most vulnerable consumers of all: babies and toddlers.
Nutricia Nutrition food meets the most stringent national and international regulations. From the farm to the plate, quality and food safety of the guiding principles in everything they do. If it is the innovation in the laboratories of the ingredients and the materials they use, to the production and distribution of food.
For example, the requirements Nutricia sets of fruits, vegetables and grains are much more stringent than current standards for food for adults. Ingredients are tested on a large number of quality and food safety criteria before they are incorporated into the products. All their fish ingredients come from sustainable, certified sources, and chickens and pigs grow up in a friendly environment.
The first 3 years of life are extremely important for your child. Your baby makes a rapid growth spurt in this period. Because Nutricia does research for more than 100 years to the nutritional needs of babies, they know what influence that has on that spectacular growth.
There are specific build- and nutrients, such as iron. Iron supports normal brain development of your little one. Also, omega-unsaturated fatty acids such as ALA, are necessary for the development of the brains, and the nervous system. The baby can’t produce them, so the only source is food.
And what your child needs for optimal development of the immune system and brains development. Nutricia discovered that certain omega-3 fatty acids support your baby's brain development. And that vitamins A, C and D contribute to a good immune system. All this knowledge are used in the Nutrilon infant milk products. Nutricia has different types of milk powder for babies and infants. During the first months of life babies make a tremendous development, physically and spiritually. It is therefore important that the baby eats the right nutrients. The Nutrilon products are divided into life stages like Nutrilon 1 to 6. There are also different types of packaging in which the Nutrilon milk powders are offered, in a Tin, Pack and juwelbox. During each phase is perfectly attuned to the baby's nutritional needs. With infant formula, toddler milk, follow-on milk and infant growth milk Nutricia gives everyone a healthy start in life.
All Nutrilon products meet the legal requirements of European regulations. With the Nutrition optimization program called Nutripride Nutrilon goes one step further. Nutricia's own Nutripride standards are based on the latest scientific knowledge and recommendations of international institutions such as the WHO and EFSA (European Food Safety Authority).
Difference between the Dutch and Chinese milk powder products.
Nowadays Nutricia Nutrilon is a status symbol for Chinese people. Since the melamine scandal in China (2008) the Chinese households lost their trust for Chinese milk products completely. Hence, they started looking for alternatives and discovered Nutricia Nutrilon.
These days there is a run on Nutrilon products in the Netherlands because the strong demand from China. The popularity of Nutricia is because the high quality of their milk powder products. Nutricia has high food safety requirements which goes beyond the Dutch, European and Chinese regulations.
NutrilonDirect To Products
Holland at Home offers a wide range of Nutrilon infant formulas, follow-up milks and growth milks to ensure your child gets the essential nutrients he/she needs in the most crucial period of the development. Apart from standard milks Holland at Home has a wide range of special editions, including Nutrilon Hypo-allergenic, Pepti, Omneo-comfort, Forte and Anti-regurgitation. If your baby has a more prone to developing an allergy you can use Nutrilon Hypo-allergenic or Omneo-comfort. If you baby has a proven cow's milk allergy you can use Nutrilon Pepti. And for the big eaters we have Nutrilon Forte as well as Nutrilon Anti-regurgitation for the babies that suffer from regular vomiting.
Holland at home has become the official partner of Nutricia since 08th of March, 2017. All the Nutricia products sold by Holland at home will be directly provided by Nutricia with a long expire date and promised product quality. You are welcome to find out more detailed information and select Nutrilon products on our Nutrilon brand zone.